The leak
What it costs you today
The expensive SaaS mistake is shipping an MVP that cannot survive its own success. Auth, tenancy, billing and permissions get bolted on later, and the rewrite costs more than the first build.
02 · Web & Product Build
Custom SaaS builds with clean architecture and real security from the start — so the product you launch is the product you can grow.

Why it matters
The leak
The expensive SaaS mistake is shipping an MVP that cannot survive its own success. Auth, tenancy, billing and permissions get bolted on later, and the rewrite costs more than the first build.
The rebuild
We define the data model, tenancy and permissions boundary up front, then ship the smallest version that proves the product. Boring, well-understood architecture is a feature.
What you get
Scoped before the work starts, delivered in a measured sprint, and handed over documented — so nothing depends on us being in the room.
01
Tenancy, permissions and data boundaries decided before the first screen is built.
02
The smallest version that proves the product, agreed in writing to keep the build honest.
03
Typed, tested, component-based implementation your team can extend.
04
Roles, sessions and access rules implemented as first-class concerns.
05
Plans, limits and entitlement checks wired in from the start.
06
Logging, error tracking and performance monitoring before real users arrive.
How it runs
The same operating rhythm on every engagement, so you always know what is happening and what comes next.
Data model, tenancy, roles and the scope of v1, all agreed in writing.
Ship the thinnest end-to-end slice that a real user can complete.
Security, error handling, tests and monitoring brought up to production standard.
Add capability against real usage, on architecture designed to absorb it.
Proof
Every engagement is measured from day one. These figures are across the whole practice rather than a single campaign picked to flatter.
Book a similar auditSimple engagement models
Micro-tasks from $5/hour — no long-term contract required.
Quick one-offs · test the water
$5/hour
No minimum commitment
Focused campaigns & builds
From$1.5k/sprint
Typical 4–8 weeks
Ongoing full-funnel growth
From$2.5k/month
Cancel after 90 days
It depends entirely on the scope boundary, which is why we define it in writing first. A tight first version that proves the core loop is the goal — not a broad feature list shipped late.
Sometimes. We review the architecture first and give an honest assessment: extend it if the foundation is sound, rebuild the specific part that is the constraint if it is not.
Always with the free 30-minute growth audit. We map traffic, offer, page and follow-up, then name the single biggest constraint. You leave with a clear next move whether or not we end up working together.
Three documented models: task-based from $5/hour with no minimum commitment, a Growth Sprint from $1.5k per sprint (typically 4–8 weeks), and a Growth Partner retainer from $2.5k per month, cancellable after 90 days.
Access to the accounts and analytics, one decision-maker who can approve work, and a short weekly review. Everything else — build, production, reporting — stays on our side.
Pairs well with
Whether it's a funnel that leaks, a site that loads slow or operations that eat your week — tell me where it hurts. I'll tell you what I'd build first.