The leak
What it costs you today
Most search accounts leak in the same three places: broad keywords buying irrelevant queries, ads promising something the page does not deliver, and conversion tracking that counts the wrong action.
01 · Growth & Media
Search budget that behaves like revenue.
Google Ads and search campaigns built around real intent, a clear offer, and a destination that converts — with the wasteful queries cut before they eat the budget.
Intent-led keyword strategyWaste cut firstConversion-optimised destination
Why it matters
Where this usually goes wrong — and what we do instead.
The rebuild
How we approach it
We map intent before structure, cut the waste, then earn scale from the queries that actually convert. The destination page is treated as part of the campaign, because a perfect click into a weak page is still a wasted click.
What you get
Everything included in Pay Per Click (PPC).
Scoped before the work starts, delivered in a measured sprint, and handed over documented — so nothing depends on us being in the room.
01
Intent & keyword map
Search terms grouped by what the searcher actually wants, not by what is easy to buy.
02
Account & campaign structure
Tight ad groups with message-matched copy so relevance lifts quality and lowers cost.
03
Negative keyword discipline
An ongoing exclusion list that stops the budget leaking into research and job-seeking traffic.
04
Conversion tracking
The right actions counted, verified against your CRM or checkout — not just form views.
05
Landing page alignment
Ad promise matched to page headline, offer and next step.
06
Search term review
What people actually typed, reviewed and acted on every week.
How it runs
Four stages. Measured from day one.
The same operating rhythm on every engagement, so you always know what is happening and what comes next.
01
Intent mapping
Define the searches worth paying for and the ones that will never convert.
02
Rebuild & track
Restructure campaigns, tighten ad groups, and verify conversion tracking end to end.
03
Cut & test
Remove waste, test ad copy and offers against the terms that show real buying intent.
04
Scale
Grow budget only where cost per acquisition supports it, and protect the terms that carry the account.
Proof
Track record across every engagement.
Every engagement is measured from day one. These figures are across the whole practice rather than a single campaign picked to flatter.
Book a similar audit3,500+Projects delivered
10+Countries served
4.9/5Client rating average
Simple engagement models
Pick the depth that fits you
Micro-tasks from $5/hour — no long-term contract required.
Task-Based
Quick one-offs · test the water
$5/hour
No minimum commitment
- Design & copy tweaks
- Small bug fixes
- Ad account audits
- Async tickets
Growth Sprint
Focused campaigns & builds
From$1.5k/sprint
Typical 4–8 weeks
- Paid ads management
- Website or funnel rebuild
- Weekly strategy calls
- Live dashboard
Growth Partner
Ongoing full-funnel growth
From$2.5k/month
Cancel after 90 days
- Dedicated growth team
- AI automation & chatbots
- Ongoing CRO testing
- Priority support
Which networks do you manage?
Google Ads — Search, Performance Max and Display — plus Microsoft Ads where the audience justifies it. We do not spread budget across networks that cannot prove themselves.
How quickly does search produce results?
Faster than most channels, because intent already exists. Usable signal usually appears within the first two weeks; the waste-cutting phase is where the early cost reduction comes from.
How does an engagement start?
Always with the free 30-minute growth audit. We map traffic, offer, page and follow-up, then name the single biggest constraint. You leave with a clear next move whether or not we end up working together.
What does it cost?
Three documented models: task-based from $5/hour with no minimum commitment, a Growth Sprint from $1.5k per sprint (typically 4–8 weeks), and a Growth Partner retainer from $2.5k per month, cancellable after 90 days.
What do you need from me?
Access to the accounts and analytics, one decision-maker who can approve work, and a short weekly review. Everything else — build, production, reporting — stays on our side.
Pairs well with
Often bought alongside PPC.
Ready when you are
You've read the story.
Let's write the next chapter.
Whether it's a funnel that leaks, a site that loads slow or operations that eat your week — tell me where it hurts. I'll tell you what I'd build first.
YOUR GOALS LEAD