Case Study: Chokhidhani E-commerce Website Build
Business Name: Chokhidhani
Location: London, United Kingdom(UK)
Problem Statement
Prior to the new e-commerce website build, Chokhidhani faced critical challenges that hindered its growth:
Poor user experience with slow loading times and outdated design, low search engine visibility, no mobile optimization, and lack of an efficient sales funnel.
These issues resulted in minimal organic traffic, low lead conversion rates, and missed opportunities for global client acquisition.
Our Workflow
- Initial Consultation: Conducted market research, competitor analysis, and business needs assessment to outline the website goals.
- Design and Development: Built the website using WordPress and the Salient theme, ensuring responsive layouts, intuitive navigation, and a visually engaging design aligned with brand identity.
- SEO Optimization: Implemented targeted keyword strategies, on-page optimization, product schema markup, and fast-loading architecture for search engine ranking improvement.
- Launch: Conducted multi-device testing, QA checks, and A/B testing on CTAs before going live to ensure maximum performance from day one.
- Post-Launch Support: Monitored analytics, optimized campaigns, and provided technical support to maintain peak website performance.
SEO Strategy
The SEO campaign targeted high-intent keywords to attract relevant traffic. Core focus areas included:
- Primary Keywords: “E-commerce website development”, “WordPress website design”, “SEO strategies for online stores”, “digital marketing agency”, “increase online sales”
- On-Page SEO: Optimized meta titles, descriptions, and H1-H3 headings for keyword relevance.
- Technical SEO: Mobile-first indexing, SSL security, XML sitemap, and fast load times.
- Content Strategy: Blog posts targeting long-tail queries such as “how to boost e-commerce conversions” and “best SEO practices for WordPress”.
- Link Building: Acquired backlinks from industry blogs, digital marketing forums, and business directories.
Results
| Metric | Before | After | Growth % |
|---|---|---|---|
| Monthly Website Visitors | 1,200 | 7,800 | +550% |
| Conversion Rate | 1.8% | 4.6% | +156% |
| Average Monthly Revenue | £4,500 | £18,900 | +320% |
The ROI within 6 months post-launch was an estimated 480%, driven by increased organic traffic and improved customer retention.
Campaign Breakdown
Alongside the website launch, we implemented a multi-channel marketing campaign:
- Google Ads: Targeted high-intent keywords for e-commerce owners in USA and UK.
- Facebook & Instagram Ads: Retargeting campaigns for site visitors to increase conversion rates.
- Email Marketing: Automated lead nurturing sequences to convert inquiries into paying clients.
- Content Marketing: SEO-focused blog content to drive organic traffic.
- Influencer Partnerships: Collaborations with niche industry influencers to expand brand reach.
Client Satisfaction
“The new website has transformed our business presence. Our brand looks more professional, the site loads incredibly fast, and we’re getting inquiries from clients worldwide. The SEO improvements have been game-changing for our growth.”